our story




zhejiang dongzheng craft product co.,ltd

Thirty-five years ago, amidst a sea of sewing supplies, we noticed a common thread among buyers—a struggle to navigate the maze of products, each with its own quality and suitability. Recognizing this pain point, we embarked on a journey of discovery and collaboration. Through our shared experiences, we unearthed the overwhelming challenge faced by sewing notions buyers: the sheer diversity of products and the daunting task of discerning their quality.
Determined to make a difference, and inspired by three decades of service, we set out to create a solution.
In 2018, as we marked our 30th anniversary, we unveiled Notionsland—a brand born from a deep commitment to simplifying the sewing and knitting notions market. With meticulous care and attention, we handpicked 300 affordable, high-quality products from our extensive supply chain. These selections weren’t just chosen for their excellence; they were chosen because consumers like you, over the years, have trusted and loved them. Notionsland isn’t just a brand; it’s a testament to our dedication to enhancing your buying experience.



Curated Selection: Notionsland offers a curated collection of 300 sewing and knitting notions, carefully chosen from a 30-year supply chain. Say goodbye to endless scrolling and uncertainty—every product in our catalog is selected for its quality and consumer approval.

Affordability: Quality shouldn't come at a premium. Notionsland bridges the gap between affordability and excellence, ensuring that every customer can access top-notch sewing and knitting supplies without breaking the bank.

Customer Convenience: We understand that your time is precious. That's why Notionsland is more than just a brand—it's a promise of convenience. With our streamlined selection and dedicated service, we strive to make your buying experience seamless and enjoyable.

Brand Values:

At Notionsland, quality is non-negotiable. We believe in providing products that meet the highest standards of excellence, ensuring that every stitch you make is backed by superior materials and craftsmanship.

Notionsland isn't just a brand; it's a promise. A promise to simplify your sewing and knitting journey, to provide quality products at affordable prices, and to deliver a buying experience that exceeds your expectations. Join us as we redefine the notion of notions—one stitch at a time.


Product production flow chart

The workshop places orders and goes to the warehouse to pick up materials.
Warehouse issues materials according to order
Workshop receives materials, reviews and makes pre-production samples
Packaging: Packed into boxes according to order requirements
Quality inspection inspection
Workshop wiring for mass production
Quality inspection confirmation prenatal sample
Product storage

Development History


Director Ye Xiaozhong and his wife Wang Hua started business of handy needles , thus started the long journey to Notionsland


Chairmen Ye Xiaozhong and Wang Hua began to produceneedles and thread in the form of family workshops in Yongjia, Wenzhou,Zhejiang Province.


We rented a formal factory in Yongiia, covering an area ofabout 1000 square meters. At that time, 40 workers produced 10 kinds of needleand thread products which were very popular at that time. They supplied theQiaotou button Market and YiWu international Trade Center


Our company got the official license to operate our own export businessIn addition to the original factories, we also increased our foreiqn trade team. Oucurrent general manager Henry and sales manager Yale joined the company atthat time.


The construction of our current factory in Jinhua was started.


Our chairman, Ye Xiaozhong visited Britain with then Premier of China.
Our factory formally signed the address of Jindong District.Jinhua, Zhejiang Province, which has five buildings with an area of 20,000 square meters. Our company has been renamed Zhejiang Dongzheng Craft Products Co.Ltd, with over Us$1.5 million registered funds. More than 200 people in the factory produced nearly 10,000 different sewing and knitting notions. We had become the leading company of the sewing business in China


Chairman Ye Xiaozhong and Vice-Chairman at any time visited Sweden to participate in enterprise cooperation and Innovation exchange fair.


The domestic sales department is founded. Our sales team expanded to more than 30 staffs and the whole department moved to Wanda Plaza in Jinhua City.


The online B2C retail department is founded. We have our own ecommerce shops on Amazon and Ali-Express.
Cooperating to our local Zhejiang technology university, the research and development department is founded.


Our company won the title of Best Honest Enterprise issued by Alibaba,the word’s largest B2B website


General Manager Henry was invited to interview by China central television.


Our alibaba online sales team was ranked the 3rd most influential team of Zheiiang province.

Exhibition activities

Our exhibition activities


Honors and Certificates